Creative Strategy
A brand with screen ownership has an unrivalled opportunity to own a conversation. Qatar Airways is first to recognize this. After years of aggregating content from distributors worldwide, Ai makes it possible for Qatar Airways to create its own original entertainment content.
We’re not talking just a flight safety video, but a full slate of films and series, with big opportunity to embed the brand within the story, or secure tailored brand placement. From development to execution, commissioning each title fits within the budget of your typical TV commercial.
With a captive audience throughout the flight — both literally and figuratively — it dawned on me that there is an opportunity yet to harness towards elevating brand love in a more memorable, and renewable way. We’re pitching ten fresh Ai Originals to get featured on ORYX ONE. A healthy mix of shorts and mini-series commissioned and licensed by the airline, with opportunity to extend into sequels, branded merchandize, and assets for social media.
Ten Ai Originals · 4 short films · 6 short series · Proposed as a new category within ORYX ONE
Ai Original Titles — the initial slate
Close the synopsis to get a better look at the key art.